Over the past two months I’ve received over 50 pieces of direct mail promoting one product. And it’s not a bunch of credit card offers. Nor were they sent by one, very persistent marketer.
Marketers heavily invested in Internet marketing – including e-mail marketing – may not want to read the article, “Chaos Theory,” in the June 2010 issue of Wired magazine.
You’ve heard of a snake oil salesman, right? In old Western movies, a phony doctor rides a wagon into town and sells his fake elixir to the gullible townsfolk. Before they realize there’s no truth to his claims the miracle liquid cures all ills, he’s long gone and pushing his wares somewhere else.
An image of a snake oil salesman comes to mind when I read articles saying electronic marketing is the brave new tool that will cure all your marketing problems. Typically, they do so by bashing other media. The guys pushing these ideas would sound more credible if they used the truth instead of half-truths and fabrications.
When advertising during a recession, consistency is critical.
This is especially true for smaller banks and credit unions working with diminished marketing budgets.
Yesterday, the Internet postal carrier lugged 25 e-mail messages across the super highway and dropped them off in my Outlook inbox. Thank goodness this mail box is far bigger than the traditional mail box hanging on the outside of my house.
