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Posts Tagged ‘Bank Marketing’

Exactly What is a Checking Package?

August 26th, 2010 Steve Topper No comments

Are you familiar with a checking package?  I’m not.

I’m very familiar with a checking account but uncertain as to what a bank means by a checking package.

I bring this up as I came across this strange new term yesterday while walking by a Wells Fargo ATM inside my local grocery store.  The marketing message on the screen caught my eye.  It reads:

With You When You’re Ready to Make a New Start

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Is Your Credit Union Website The Best Place to Buy Books?

June 11th, 2010 Steve Topper No comments

Until now, I wasn’t aware that a growing number of credit union websites have become discount shopping destinations.

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The Relationship Between NSF Fees and Payday Loans

June 2nd, 2010 Steve Topper No comments

Until I read the article “PAYDAY NATION” in the May 24 issue of Bloomberg Businessweek, it never occurred to me that a relationship existed between NSF fees and the rapid growth of the payday loan business.

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Rewards Cards — The High Cost of Differentiation

May 31st, 2010 Steve Topper No comments

It definitely cost big bucks. There’s no way small to medium-sized banks and credit unions could afford such a classy marketing piece. These two thoughts immediately came to mind as I glanced through the glossy, 16-page 2010 program guide from Chase Bank.

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The Downside to Internet Marketing

May 26th, 2010 Steve Topper No comments

Marketers heavily invested in Internet marketing – including e-mail marketing – may not want to read the article, “Chaos Theory,” in the June 2010 issue of Wired magazine.

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Wasting Your Marketing Dollars?

May 24th, 2010 Steve Topper No comments

After seeing the four-page magazine ad from a local credit union, the first thought that came to mind was the comment made by John Wanamaker, the famous Philadelphia department store owner: “I know that half of my advertising is wasted, but I don’t know which half.”

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Is This Really Effective Bank Advertising?

May 19th, 2010 Steve Topper No comments

Why is it that so many bank newspaper ads are simply taking up space without attempting to sell anything?

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An Offer With Lots of Strings Attached

May 17th, 2010 Steve Topper No comments

A great offer appears in the headline. The bad news is discovered in the mice-type disclosure copy.

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The Most Effective Checking Account Offer

May 12th, 2010 Steve Topper No comments

One of the nine marketing offers listed below has been used consistently for the past 27 years to promote checking accounts.

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Five Secrets to Getting Debit Card Customers to Opt-In

May 10th, 2010 Steve Topper No comments

Reg E overdraft opt-in is fast approaching.

Will you be ready?

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Chase’s 1% Cash Back Marketing Gimmick

April 5th, 2010 Steve Topper No comments

Lower my payment – don’t give me cash back.

It’s my belief that Chase Bank has taken a good marketing idea one giant step too far!

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Education — First Step to Successful Opt-ins

February 17th, 2010 Joe Swatek No comments

By the way, have you heard about the overdraft opt-in that’s coming?

From the loud noise at your end, I’ll assume you have.Training, credit union marketing,  Direct Mail,  email notification,  Federal Reserve Reg E,  Financial marketing,  marketing campaign,  NSF,  Opt-In,  Overdraft,  Overdraft coverage,  Overdraft Fees,  overdraft opt-in,  overdraft options,  Overdraft Protection,  overdraft research,  Reg E,  Regulation E

What do you think is the biggest obstacle your financial institution faces as you try to get your customers to opt-in so their debit cards continue to be covered by overdraft protection?

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Getting customers to choose e-statements

November 17th, 2009 Steve Bieber No comments

While financial firms look for new revenue streams, they’re also looking to cut costs. One obvious area for savings is statements.

Mailing what must be mailed (NSF notifications, late payments, etc.) with postcards instead of envelopes provides significant (up to 80%) savings and many financial firms are adopting this method.

E-statements  provide even more savings by eliminating postal costs altogether. The cost benefit for the company is pretty straight-forward. Saving over a dollar every statement cycle on a customer adds up quickly.

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