ACTON Marketing is a full-service direct marketing organization that provides complete direct mail marketing programs and strategies to our clients. Our work includes complete creative, production, staff training, and consultation.
ACTON Marketing specializes in financial services marketing and was the first marketing company to promote Free Checking. We introduced our Checking Account Customer Acquisition Strategy in 1982, and have been the leader in the field ever since — responsible for helping hundreds of banks and credit unions increase account openings, build deposits, and improve customer retention.
Besides popularizing and helping spread Free Checking across the nation, ACTON Marketing has developed and introduced other innovative ideas, including…
• ACTON Marketing statisticians created the proprietary TASC predictive statistical model that locates areas within marketing territories where the most responsive prospects are found. TASC has successfully proven its targeting abilities against other list selection methods.
• In 2003, ACTON Marketing was first to introduce response-generating Marketing to Women techniques to financial services marketing. We are still the only marketing company to offer tested, proven, women-focused promotional materials to financial services clients.
• ACTON Marketing has taken the strategies and techniques that make targeted direct mail marketing so successful and adapted them to other media, including newspaper advertising, billboards, and the Internet.
• Our marketing blog, free marketing newsletter, Facebook, Twitter and other social networking sites offer information and advice to marketing professionals in financial services and other industries.
If you want to discuss marketing programs, solve a marketing problem, or get more information about ACTON Marketing’s services, please contact us today.