An Even Faster Way to Get New Customers
Imagine a direct mail program where your ROI is in the 429% to 2,143% range.
Imagine adding a bunch of new, creditworthy customers quickly.
Imagine the thrill of sharing these results with your manager and the CEO.
Imagine getting more marketing dollars to continue mailing.
Well, you can stop imagining and start achieving these stellar results.
While all bank marketing eyes remain focused on disgruntled checking account customers and the four mega-banks who’ve disowned them, there’s another product that is flying under the radar screen. It’s a product with a niche market – a highly responsive niche market of creditworthy customers with high FICO scores.
The good news is that many of these consumers want to switch to your bank or credit union but you’ve yet to send them an invitation. Better yet, when they do hear from you, many of them immediately open other accounts as a result of your original offer.
One credit union with five branches in five different cities tested this product using the direct mail program and discovered that 57% of its new loan customers quickly opened additional accounts, including regular savings, checking, Roth IRAs, and other loan accounts.
Why is this?
Simple – these prospects were so impressed by the credit union that cared enough about them to send them a pre-approved, personalized offer giving them the option of lowering their monthly loan payment that they wanted to do more business with the credit union.
In fact, some prospects were so impressed that while they passed on the lower payment offer they still opened other accounts.
When’s the last time you’ve had an experience like this?
Now, for the best news of all – you can test this new program at your bank or credit union without spending all or most of your marketing dollars on it.
A small test is all it takes and you’ll be hooked. The results speak for themselves.
This marketing campaign delivers consistent results.
Now for the bad news – this turnkey new customer program isn’t available just anywhere. You can’t get it from your local general media agency. And other direct mail agencies will greet you with a blank stare if you ask them about it. And forget about looking for it on social media sites. It’s not possible to use social media to make this unique, money-saving offer.
The good news is that we devoted both our April and November newsletters to describing this product, the turnkey direct mail marketing program, and the results from early campaigns.
So, if you want to learn more right away about this exciting new customer acquisition program, you can read the April issue here, the November issue here, and visit the ACTON Marketing website landing page here.
If you are serious about getting the most return for your marketing dollars spent, you should definitely consider testing this unique program. You have absolutely nothing to lose and a number of new customers to gain.