Free Report — What Big Banks Are Marketing
I’ve been reading the 56-page National Checking Account Review that was prepared for the recent ABA Best Practices Conference. It’s packed with useful information for financial services marketers — whether you’re at a bank or a credit union.
Most of the pages show examples of big bank checking programs and samples of their marketing materials. You can see what some of your competitors are doing to try to attract your customers — or why you can draw their customers into your branches with your superior checking products.
There are also pages with lists of media articles, and links to the online versions, that discuss free and fee checking accounts.
This is a great report to read and keep in your research file. Best of all, it’s a free report.
My blogging colleague Mark Zmarzly put a lot of time and effort into the review, along with his co-workers who helped with research and the report design.
If you don’t know, Mark was a featured speaker at the ABA conference where he was a proponent of free checking in the Free vs. Fee debate. I wasn’t there, but I heard from some who were that Mark “wowed” his audience with his rationale, research, and presentation.
You can download a copy of the National Checking Account Review at actonattheaba.com. There are other resources there, including the slides from Mark’s presentation. As I said, some great information and there’s no fee for any of it. (That’s appropriate since Mark defended the free checking side in the debate.)
Check it out for yourself. I think you’ll find the materials interesting and valuable.
Here’s what Mark wrote about his ABA presentation and other activities.
You can schedule Mark Zmarzly as a speaker at your conference or event.