Idea: Newspaper Post-its
I don’t know how widespread this idea is, but it can’t be original to Lincoln. Every so often, the city newspaper attaches a classy-looking post-it style advertisement to the front of its home editions.
These removable mini ads are 3-inch by 3-inch square, two-color to full-color, and are used by a wide range of businesses. I’ve seen them promote a college savings plan, sell window replacements, announce grand openings and sales, hawk auto services and tires, and so on.
Most often, the ad’s backside is blank, but some have printed information. The light application of glue over the entire back makes the note easy to lift off the newsprint without tearing the page, yet the mini ad itself is durable.
If you’re looking for yet another way to spread your advertising message, think about testing a front-page newspaper post-it mini ad.