What factors determine which bank or credit union a consumer uses as his or her primary banking institution?

There’s a new report that can tell you what consumers say has the most influence on them. It’s “The Primary Banking Decision: A Nationwide Study of Bank Customers.”

The report breaks down the responses by age, gender, income, and, most importantly for you, by census region. You can see what consumers in your own part of the country believe, which could be different from other areas of the nation.

The study was researched and compiled by ACTON Market Intelligence, the research division of ACTON Marketing.

Find out more about this new report and its findings when you read the press release, “How consumers choose a financial institution.”

Here’s the AMI page.