There’s one way to promote your financial institution that fascinates me, yet I rarely see the idea used. Maybe by mentioning it here, it will spark an interest and encourage at least a few readers to act on the idea.

Other companies outside of financial services use this method, so it’s nothing radical. Your company probably has one or more corporate vehicles you use for official business. Maybe you pick up deposits from your business customers. You might have a traveling loan officer who visits customers at their jobs. It could even be a vehicle that shuttles interoffice mail and supplies between your locations.

What does that vehicle look like? Does it look much the same as it did on the auto dealer’s lot? Why don’t you use it to ADVERTISE for you?

I’m talking about a vehicle wrap. The painted design “wraps” around the entire vehicle. Here’s one design we created for a client.

The foliage is part of the bank’s marketing brand. The artwork is eye-catching, yet doesn’t look cartoonish. Perfect for a financial institution.

You can bet people around town recognize this vehicle when they see it. They remember the name of the bank, too.

That’s what you want your branding to do. Fix your company name in the minds of consumers so when they’re ready to open an account, they remember the name.

Besides official business around town, you could park the vehicle at community events for additional exposure.

If you’re looking for an eye-catching way to promote your organization, consider the idea of a vehicle wrap.