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]]> Comment on The Missing Pieces of the FREE Checking Puzzle by Blythe Campbell http://actonfs.com/blog/?p=3671&cpage=1#comment-47292 Blythe Campbell Wed, 16 May 2012 20:47:24 +0000 http://actonfs.com/blog/?p=3671#comment-47292 But with UDAP, we can't use the word "free" - even though that is what customers are looking for and we are one of the last institutions in our market to have a free account.... But with UDAP, we can’t use the word “free” - even though that is what customers are looking for and we are one of the last institutions in our market to have a free account….

]]> Comment on Which Acquisition Incentive System is Better? by More About Instant Gratification | Financial Marketing Insights http://actonfs.com/blog/?p=3742&cpage=1#comment-47246 More About Instant Gratification | Financial Marketing Insights Wed, 16 May 2012 12:33:59 +0000 http://actonfs.com/blog/?p=3742#comment-47246 [...] my post last week, Which Acquisition Incentive System is Better?, where I wrote about the advantages of awarding a premium immediately — instant gratification — [...] [...] my post last week, Which Acquisition Incentive System is Better?, where I wrote about the advantages of awarding a premium immediately — instant gratification — [...]

]]> Comment on Is Your Bank Avoiding the Forbidden Word? by Diane Farrell http://actonfs.com/blog/?p=3754&cpage=1#comment-47148 Diane Farrell Tue, 15 May 2012 18:45:27 +0000 http://actonfs.com/blog/?p=3754#comment-47148 Our internal auditors are telling us that under UDAP regulations we can be cited for calling an account FREE if customers can be charged any fee at all.... I understand that this is contrary to Reg DD... however they are claiming examiners have criticized banks on this issue. Do you have information that we could present to our auditors to allay their fears? Our internal auditors are telling us that under UDAP regulations we can be cited for calling an account FREE if customers can be charged any fee at all…. I understand that this is contrary to Reg DD… however they are claiming examiners have criticized banks on this issue.
Do you have information that we could present to our auditors to allay their fears?

]]> Comment on Is Your Bank Avoiding the Forbidden Word? by Ashley http://actonfs.com/blog/?p=3754&cpage=1#comment-47147 Ashley Tue, 15 May 2012 18:41:42 +0000 http://actonfs.com/blog/?p=3754#comment-47147 While I agree that community banks should include "free" in product names where appropriate, I can tell you that at our community bank, it is expressly forbidden. Free has become banking's four-letter word. Compliance departments around are putting the kibosh on marketing using "free" because it could be misleading. While there may be no monthly fee, no minimum deposit amount, no balance requirements, etc...IF a customer overdraws their account, they will be charged a fee. And therefore, the account is not Free (at least in the eyes of compliance. While I agree that community banks should include “free” in product names where appropriate, I can tell you that at our community bank, it is expressly forbidden. Free has become banking’s four-letter word. Compliance departments around are putting the kibosh on marketing using “free” because it could be misleading. While there may be no monthly fee, no minimum deposit amount, no balance requirements, etc…IF a customer overdraws their account, they will be charged a fee. And therefore, the account is not Free (at least in the eyes of compliance.

]]> Comment on Keep in Touch — In Memorable Ways by Bye, Bye Marketing Dollars — The Wasted Message | Financial Marketing Insights http://actonfs.com/blog/?p=2071&cpage=1#comment-47006 Bye, Bye Marketing Dollars — The Wasted Message | Financial Marketing Insights Mon, 14 May 2012 12:32:50 +0000 http://actonfs.com/blog/?p=2071#comment-47006 [...] Keep in Touch — In Memorable Ways [...] [...] Keep in Touch — In Memorable Ways [...]

]]> Comment on It’s Not Difficult to Find Your Corporate Halo by Sometimes Charity Begins at Home | Financial Marketing Insights http://actonfs.com/blog/?p=3035&cpage=1#comment-46546 Sometimes Charity Begins at Home | Financial Marketing Insights Thu, 10 May 2012 11:00:44 +0000 http://actonfs.com/blog/?p=3035#comment-46546 [...] [...] [...] [...]

]]> Comment on Restrictive, Anti-Offer Trend by Which Acquisition Incentive System is Better? | Financial Marketing Insights http://actonfs.com/blog/?p=3390&cpage=1#comment-46404 Which Acquisition Incentive System is Better? | Financial Marketing Insights Wed, 09 May 2012 13:16:35 +0000 http://actonfs.com/blog/?p=3390#comment-46404 [...] I covered similar, but different issues in Restrictive, Anti-Offer Trend. [...] [...] I covered similar, but different issues in Restrictive, Anti-Offer Trend. [...]

]]> Comment on Finally, Free Checking Articles Go Positive by Tracee Rodregez http://actonfs.com/blog/?p=2324&cpage=1#comment-46220 Tracee Rodregez Tue, 08 May 2012 11:04:40 +0000 http://actonfs.com/blog/?p=2324#comment-46220 Hi there, simply changed into aware of your weblog through Google, and found that it is really informative. I am gonna watch out for brussels. I’ll appreciate for those who continue this in future. Lots of other people will likely be benefited from your writing. Cheers! Hi there, simply changed into aware of your weblog through Google, and found that it is really informative. I am gonna watch out for brussels. I’ll appreciate for those who continue this in future. Lots of other people will likely be benefited from your writing. Cheers!

]]> Comment on Keep in Touch — In Memorable Ways by Two Marketing Ideas from One Self-Mailer | Financial Marketing Insights http://actonfs.com/blog/?p=2071&cpage=1#comment-46078 Two Marketing Ideas from One Self-Mailer | Financial Marketing Insights Mon, 07 May 2012 12:30:32 +0000 http://actonfs.com/blog/?p=2071#comment-46078 [...] Here’s another self-mailer that uses an event theme. [...] [...] Here’s another self-mailer that uses an event theme. [...]

]]> Comment on Finally, Free Checking Articles Go Positive by email marketing software for macintosh http://actonfs.com/blog/?p=2324&cpage=1#comment-46040 email marketing software for macintosh Mon, 07 May 2012 08:58:46 +0000 http://actonfs.com/blog/?p=2324#comment-46040 Hello there, just became alert to your blog through Google, and found that it is truly informative. I’m going to watch out for brussels. I’ll be grateful if you continue this in future. A lot of people will be benefited from your writing. Cheers! Hello there, just became alert to your blog through Google, and found that it is truly informative. I’m going to watch out for brussels. I’ll be grateful if you continue this in future. A lot of people will be benefited from your writing. Cheers!

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]]> Comment on A Better Way to Promote Free Checking by Sishiliewmeks http://actonfs.com/blog/?p=657&cpage=1#comment-45436 Sishiliewmeks Thu, 03 May 2012 07:11:54 +0000 http://actonfs.com/blog/?p=657#comment-45436 приличный веб сайт http://101kruzhka.ru/ - кружка хамелеон с логотипом, фото на кружке москва, <a href="http://101kruzhka.ru/">печать фото на чашке</a>, печать на кружках чертановская и многое другое. приличный веб сайт http://101kruzhka.ru/ - кружка хамелеон с логотипом, фото на кружке москва, печать фото на чашке, печать на кружках чертановская и многое другое.

]]> Comment on Tell Your Friends — This Idea Works by Turn Your Customers into Your Sales Force | Financial Marketing Insights http://actonfs.com/blog/?p=281&cpage=1#comment-45332 Turn Your Customers into Your Sales Force | Financial Marketing Insights Wed, 02 May 2012 12:32:11 +0000 http://actonfs.com/blog/?p=281#comment-45332 [...] Tell Your Friends — This Idea Works [...] [...] Tell Your Friends — This Idea Works [...]

]]> Comment on The 40-40-20 Rule by Show Control and Use a Control | Financial Marketing Insights http://actonfs.com/blog/?p=3657&cpage=1#comment-45061 Show Control and Use a Control | Financial Marketing Insights Mon, 30 Apr 2012 12:32:34 +0000 http://actonfs.com/blog/?p=3657#comment-45061 [...] you feel you must tinker with something, try to improve your offer. As you’ll see here, your efforts will get better results. Comments (0) Trackbacks (0) Leave a comment [...] [...] you feel you must tinker with something, try to improve your offer. As you’ll see here, your efforts will get better results. Comments (0) Trackbacks (0) Leave a comment [...]

]]> Comment on About Us by Heather http://actonfs.com/blog/?page_id=101&cpage=1#comment-44807 Heather Sat, 28 Apr 2012 07:04:22 +0000 http://actonfs.com/blog/?page_id=101#comment-44807 Hello, I was just browsing your website and it is very appealing. I really like the site presentation and am interested in placing a blogroll do-follow text link on your 'What we're reading...' section for our non commercial banking blog/info website. Please send me an email at your earliest convenience to discuss rates and advertising options for your website. Thanks for your time. I look forward to doing business with you. Have a great day! Regards, Heather Hello,

I was just browsing your website and it is very appealing. I really like the site presentation and am interested in placing a blogroll do-follow text link on your ‘What we’re reading…’ section for our non commercial banking blog/info website.

Please send me an email at your earliest convenience to discuss rates and advertising options for your website.

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Regards,

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]]> Comment on The End of Consumer Banking as We Know It by Branches for Everyone | Financial Marketing Insights http://actonfs.com/blog/?p=3437&cpage=1#comment-44434 Branches for Everyone | Financial Marketing Insights Wed, 25 Apr 2012 12:34:04 +0000 http://actonfs.com/blog/?p=3437#comment-44434 [...] The End of Consumer Banking as We Know It [...] [...] The End of Consumer Banking as We Know It [...]

]]> Comment on Is it FREE Checking or NOT? by David K. http://actonfs.com/blog/?p=3705&cpage=1#comment-44351 David K. Tue, 24 Apr 2012 19:00:52 +0000 http://actonfs.com/blog/?p=3705#comment-44351 The only problem with calling the product "Smart FREE Checking" is that some might think of it as "Smart-FREE Checking" (a.k.a., Dumb Checking). :) The only problem with calling the product “Smart FREE Checking” is that some might think of it as “Smart-FREE Checking” (a.k.a., Dumb Checking). :)

]]> Comment on The Missing Pieces of the FREE Checking Puzzle by The Missing Pieces of the Free Checking Puzzle - Free Checking Information http://actonfs.com/blog/?p=3671&cpage=1#comment-44175 The Missing Pieces of the Free Checking Puzzle - Free Checking Information Mon, 23 Apr 2012 21:30:11 +0000 http://actonfs.com/blog/?p=3671#comment-44175 [...] Continue reading on Acton Marketing. Print PDF Spread the Word About Free Checking Tweet [...] [...] Continue reading on Acton Marketing. Print PDF Spread the Word About Free Checking Tweet [...]

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