In early October, ACTON Marketing clients, staff, and other marketing professionals gathered in Santa Rosa, California, in the heart of Sonoma County to share ideas, hear about the latest trends in financial services marketing, and network with each other during social activities and buzz sessions.

The symposium’s featured topic, "Gen Y to Baby Boomers: Segmenting Your Markets," was accredited by the Institute of Certified Bankers.

Our keynote speaker was Jason Dorsey, known nationally as The Gen Y Guy. Other presentations focused on social media marketing as an emerging technology and resource.

Like previous ACTON Marketing symposiums, the topics ranged from the latest developments and tests for financial services marketing to proven best practices that can be implemented when those attending return home.

The symposium was also the chance to introduce ACTON Market Intelligence, a new division of ACTON Marketing that provides valuable statistical data and consumer-collected information about all areas of financial services.

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