Millions of dollars are at stake...What will it take to get your customers to opt-in?

The clock is ticking...you know that...so how will you get stubborn overdraft users to opt-in? Have you even started?

ACTON Marketing offers you solutions spread across various methods and media. What you need for your bank customers or credit union members may be different from other markets.

ACTON Marketing will talk with you about your specific situation, your target goals, and what you've already done (if anything) to encourage opt-in response.

Then we'll talk solutions. What you need to do to acquire the highest number of opt-ins, especially from the most important group — the regular NSF users. We can spread the message over various media so you have the best opportunity to get the attention of each individual and — most importantly — get them to respond.

 
 
 

Special Services & Techniques

 
 
 

Messaging

As a direct marketing company, ACTON Marketing doesn't rely on vague, branding-style messages. We use attention-generating headlines and state, in obvious terms, what action the reader should take.

We use our marketing expertise for every opt-in message we create for you.

Your messages to your customers should also be stated in simple language that explains the advantages of opting-in. Remember, your customers may not be aware of the need to opt-in or have never heard of Regulation E. If they're confused, they stop reading and your message is a failure.

Our messages will be clear and concise.

Segmenting

ACTON Marketing can extract NSF information from your data and divide customers into non-users, rare to moderate users, and heavy users. We can focus the message on any group or groups.

Fully Compliant

ACTON Marketing's legal counsel, formerly employed by the FDIC, continues to monitor announcements and interpretations from the Federal Reserve. The Overdraft Opt-in messages we use meet all the guidelines necessary to comply with Federal Reserve regulations.

Training

Your frontline staff will be bombarded with questions about opt-in, especially if a transaction is denied. ACTON Marketing's opt-in services include a prerecorded Webcast training video for branch office personnel.

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ACTON Marketing's training professionals give your employees the information they need to understand the changes going on and help them answer customers' questions.

Time is Running Out

FREE Consultation!
We can quickly work up a timeline with you and prepare the specific and collateral messages you need to reach your clientele. But it's important that you contact us now so we can examine your situation and offer advice.