Your offer can be among the first mail delivered to the residence because proprietary
access to key mover information (including cell phone data) tells us sooner when
prospects arrive in the new locations.
Thanks to our special sources, we can create a fresh list for your market and be
in the mail the very first week, before movers have picked a new financial institution.
ACTON Marketing's New Movers Marketing Program produces a letter or postcard addressed
directly to the New Mover.
The personalized mail even includes the address of your branch nearest to the mover's
new address, no matter where or how many branches you have. The special offer is
the immediate attention-getter that generates action, but the mover understands
the convenience factor will pay off over and over.
Especially for a New Mover, checking is the most important banking relationship.
Moving expenses, deposits, and paychecks must run through a checking account. It’s
vital and convenience plays an important factor.
The one-of-a-kind, proprietary TASC predictability model ACTON Marketing uses to
choose the best-of-the-best neighborhoods to mail checking account promotions also
helps the New Movers Marketing Program.
Just like a normal mail list, TASC analyzes the New Movers list to choose only the
most select areas that will produce the greatest results. It's another cost-saving
method we use to benefit your marketing budget.