Cross-selling makes a difference
While you might think it’s not necessary to cross-sell products to a new customer,
studies show the greatest gap between retention of customers who get cross-sell
offers and those who don’t is during months two through nine after a new
checking account opens.
The result — cross-selling your customers not only opens additional accounts, it
makes current accounts more profitable through longevity. Ask yourself: How much
is a checking account worth to you each month? Multiplied by all the accounts in
your portfolio?
The triggering event
Based on your goals for All Aboard, a triggering event will start the cross-sell
offers going to a specific household. That event could be, for example, the opening
of a new checking account.
Once triggered, a series of mail, beginning with the highest priority, will stream
to the household in monthly mail drops.
Filtering
All Aboard has Advanced Filtering Selection Capabilities. We can mail a home equity
offer and be certain to exclude apartment dwellers and mobile home addresses. We
can send an IRA promotion to your customer list and exclude households made up of
those under age 30 and over 60.
There’s another money-saving aspect to filtering. We make sure you don’t
mail multiple offers to the same household. Each address in your customer database
gets one offer per mail drop.
All this comes from information we extract from your customer data, and it’s
another example of the flexibility and performance All Aboard offers.
Hands-free
All Aboard is a valuable program if you aren’t
already using a plan to cross-sell your customers.
All Aboard is even more valuable if you are already
cross-selling your customers.That’s because All Aboard takes the work out
of the process for you.
• We handle the analysis of your customer data – safely and securely.
• We create the mail program components.
• We see that each mail piece is printed, addressed, and dropped at the post
office.
Then we analyze the results and report them to you.
Sit back. Relax.
